Jamie Oliver said: "I'm supporting National Sugar Awareness Week 100%. When it comes to sugar, it's all about awareness, education and arming people with the knowledge to make good choices. I want you to be able to enjoy sugar – if you choose to – but you need to know when you're eating it, and that's a big problem at the moment. This week is about building understanding and keeping the food industry honest. The sugar tax has already prompted industry-wide reformulation, but we've got to keep pushing for more."

Dr Hilary Jones said: "Excess sugar in our diet is responsible for a number of medical conditions which are fuelling our worsening epidemic of obesity, diabetes and tooth decay in children.  I wholeheartedly support Action on Sugar in their campaign to reduce sugar consumption and to make people aware of the alarming amounts of hidden sugars in the food and drinks constantly and shamelessly advertised to us."

Jimmy Doherty said: “I support Action on Sugar in their campaign. We’re consuming far more sugar than is recommended which impacts our health. The food and drink industry should stop promoting and marketing products containing high levels of sugar to support us in making healthier choices.”

Dr Zoe Williams said: “Sugar reduction must be a priority if we are to prevent the high levels of obesity and type 2 diabetes – which are damaging people's lives and putting a huge strain on the NHS. Gradually reducing the amount of sugar in commonly consumed foods and drinks is one important way to reduce consumption across the population. I support Action on Sugar’s Sugar Awareness Week campaign.”

Chris Bavin said: "The level of obesity in the UK is a very real issue. We need to reduce our sugar intake and clarification on the amount of sugar in the foods and drinks we commonly consume is essential. Helping consumers to eat well for less could be made much easier. I’d love to see price promotions on healthier foods, not on products that are full of sugar, salt and saturated fat."

Amanda Ursell said: "I have found getting my children's added sugars down to the maximums recommended a challenge and is something that has taken a while to achieve on an on-going basis. In spite of the initial struggle amid cries of revolt from Coco and Freddie and the feeling that I've become 'Mummy No' as I must say 'no' 20 times every time we enter any kind of supermarket, news agency or sports club foyer, I feel it is worth it. We've weeded out hidden sugars and really cut back on obvious and unnecessary ones. And the children have gradually started to give up asking so much. Sweets, biscuits and cakes still hold an allure but I think that's normal for children. It's about managing when and how much they have that has been the key to not exceeding the maximums while retaining some kind of sanity around meal and snack times as Mum."  

Dr Hazel Wallace, The Food Medic said: “I support Action on Sugar in their sugar reduction campaign. I don't think we are aware how much free sugar we consume everyday, through both food and drink. Free sugars are found in a wide range of foods such as sweets, cakes, biscuits, juices and fizzy drinks, and these can lead to poor health and tooth decay. While foods such as fruit and dairy products can be a good source of vitamins, minerals and fibre; foods containing free sugars often have very little or no nutritional benefit.”