As part of the strategy to reduce levels of childhood obesity in the UK, the government became one of the first in the world to establish a sugar reduction programme. The programme encourages the food industry to reduce levels of sugar in the products that contribute the most sugar to children's diets, by 20% by 2020. In parallel, the government took the bold step to implement a Soft Drinks Industry Levy which encourages reduced sugar content in sugar-sweetened drinks. The foods included in the sugar reduction programme contribute to approximately 25% of children's calorie's intakes. A calorie reduction programme was established to challenge the food industry to reduce calories in products which contribute the most calories in children's diets by 2024.
Use the links on the left for an overview of the impact of sugar on health, the government's childhood obesity plan, the sugar reduction plan, the Soft Drinks Industry Levy and the calorie reduction programme.