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Action on Sugar

Kellogg's commits to reducing sugar in its best-selling kids' cereals

Published:

Kellogg's has announced the launch of its 'Better Starts Plan', which includes the reduction of sugar levels in three of its best-selling children's cereals. 

Sugar levels in Kellogg's Coco Pops will be reduced by 40% (from 30g/100g to 17g/100g) by the end of 2018. Additionally, sugar levels in Kellogg's Rice Crispies will be reduced by 20%, and in Rice Crispies Multi-Grain Shapes by 30%.

Jenny Rosborough, Registered Nutritionist and Campaign Manager at Action on Sugars says: “We are encouraged by Kellogg's sugar reduction plans and the recent changes they've made and would now like to see this ambition rolled out across their whole portfolio of cereals. It is crucial that manufacturers take responsibility for the nutritional quality of cereals they're selling and how they market them, particularly to children. We'd like to see Kellogg's implement front of pack colour coded labelling to support parents in choosing their lower sugar and salt cereals more easily."

To view the full press release from Kellogg's, please click here.

Coverage of this story:

TV

BBC News Channel

Radio

BBC West Midlands Radio

Online

Huffington Post: Kellogg's to cut sugar in popular cereals by up to 40% next year 
Food Manufacturer: Kellogg cuts sugar in top three children's cereals 
The Scotsman: Kellogg's to slash sugar in three children's cereals - and axe another children's favourite 
iNews: Kellogg's promises to reduce sugar from kids' cereals - but Frosties escapes the cut
Nutrition Insight: Kellogg UK launches new Better Starts Plan to make breakfasts healthier
The Telegraph: Kellogg's claims Frosties is an 'adult cereal' to get around children's sugar rules
The Times: Kellogg's to cut sugar in Coco Pops and Rice Krispies by up to 40%
Daily Mail: Experts blast Kellogg's claim that Frosties cereal is for ADUTLS not children as an excuse not to reduce sugar (and they say the brand wouldn't sell if it wasn't so sweet)
The Guardian: Kellogg's UK prompts anger by branding Frosties an adult cereal
Bakery and Snacks: Kellogg's to reduce sugar in three popular cereals
The Drum: Kellogg's faces backlash for rebranding Frosties as a ploy to escape UK government's guidelines
The Irish Times: Kellogg's to cut down on sugar habit in children's cereal
New Food: Sugar content in best-selling cereal to be halved in one year

 

 

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