Soda Companies Turning to Low- and Middle-Income Countries to Replace Sagging U.S. Soda Sales
The report, Carbonating the World, documents how Coke, Pepsi, and other national and regional soda companies are expanding their reach around the world. In the United States, per-capita consumption of carbonated sugar-sweetened drinks declined by 25 percent between 1998 and 2014, and sales are projected to decline further in North America and in Western Europe. On the other hand, soda sales in Latin America, Asia Pacific, and Middle East and African countries are all projected to increase between now and 2018.
Registered Nutritionist Kawther Hashem, Researcher of Action on Sugar comments, “The evidence is stark – the clear and consistent link between consuming too much sugar-sweetened drinks and conditions like obesity, type 2 diabetes and tooth decay is the wake-up call we need to rethink our diet.
“With this report, the Center for Science in the Public Interest unveils the aggressive marketing strategies of Big Soda in countries from Mexico to Ghana to Indonesia. Governments around the world need to regulate the marketing of these products in their countries. It is time consumers in low and middle income countries are protected.”
For the full report, click here.
